Published by Sedma Sila, Part 2

Last week, Ivo Blom made a selection for EFSP of Sedma Sila cards with European stars. Sedma Sila was a postcard publisher from Beograd (Beograd), then Yugoslavia, now Serbia. It published postcards of mostly 1950s European and American stars. The pictures were distributed by Morava Film or IOM, located in Belgrade. Between the late 1940s and mid-1960s Morava was an important Yugoslavian distributor of American films in Yugoslavia, and less so of French, British and Italian films. In 2003 the initiative to declare Morava Film bankrupt was taken and the firm was officially declared bankrupt in 2006. Today, a second post with 25 Sedma Sila postcards, now with pictures of Hollywood stars. Tahe a good look. Some names of the stars are hardly recognisable.

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Jane Russell and Brad Dexter in The Las Vegas Story (Robert Stevenson, 1952).

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Montgomery Clift in the romantic period piece The Heiress (William Wyler, 1949).

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Susan Hayward.

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Edward G. Robinson.

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Dorothy Dandridge and Harry Belafonte in Carmen Jones (Otto Preminger, 1954).

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Deborah Kerr and Burt Lancaster in From Here to Eternity (Fred Zinnemann, 1953).

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Maureen O'Hara and Jeff Chandler in War Arrow (George Sherman, 1953).

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Esther Williamsand Tony Martin in Easy to Love (Charles Walters, 1953).

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd (Morava Film, Belgrade). Gregory Peck

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Yugoslavian postcard by Sedma Sila. Photo: IOM, Beograd. Robert Taylor and Ava Gardner in Knights of the Round Table (Richard Thorpe, 1953).

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Audie Murphy.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Clark Gable.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Gary Cooper.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). John Derek.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Marlon Brando.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Tyrone Power in Mississippi Gambler (Rudolph Maté, 1953).
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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). William Holden.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Anne Bancroft.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Doris Day.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Eleanor Parker.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Elaine Devry. The card must date from the time of her breakthrough film, The Atomic Kid(Leslie H. Martinson, 1954).

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Elaine Stewart.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Lana Turner.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Linda Darnell.

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Yugoslavian postcard by Sedma Sila. Photo: IOM (Morava Film), Beograd (Belgrade). Terry Moore.

Check out our earlier post Published by Sedma Sila, Part 1, or our Sedma Sila album at Flickr.