Lux

Lux soap is now a global brand developed by Unilever, but it started as 'Sunlight Flakes' laundry soap in 1899. A year later, the name changed to 'Lux', the Latin word for 'light' and suggestive of 'luxury'. In 1925, it became the first mass-market toilet soap in the world. Since then, the brand concentrated on building its association with the increasingly popular film world, focusing more on film stars and their roles rather than on the product. In 1929, advertising featured 26 of the biggest female stars of the day, creating a huge impact among the filmgoers. Another example is this series of German film star collectors cards, produced in the 1950s with stars of the German cinema. These collectors cards have a printed autograph and are a bit smaller than normal postcards.


Lilli Palmer. German collectors card by Lux.


Johannes Heesters. German collectors card by Lux.


Nadja Tiller. German collectors card by Lux.


O.W. Fischer. German collectors card by Lux.


Nadja Tiller. German collectors card by Lux.


Liselotte Pulver. German collectors card by Lux.


Heinz Rühmann. German collectors card by Lux.


Marianne Hold. German collectors card by Lux.


Gustav Fröhlich. German collectors card by Lux.


Sonja Ziemann. German collectors card by Lux.


Germaine Damar. German collectors card by Lux.


Hardy Krüger. German collectors card by Lux.


Marianne Koch. German collectors card by Lux.


Jester Naefe. German collectors card by Lux.

Source: Wikipedia.

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