Campari is a dark red-coloured apertivo, introduced in Italy in the 1860s by Gaspare Campari. A bitter, which is obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas. Visual representation has been the cornerstone of brand Campari since the late 1880s. In the 1920s, a French postcard campaign with stars of the French silent cinema linked Campari to Paris. Recently Campari had print and television collaborations with film stars like Salma Hayek, Jessica Alba and Benicio del Toro.
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Gaby Morlay. French postcard. Photo G.L. Manuel Frères. Caption: "L'esprit léger, le coeur content, Campari donne du montant." (The spirit is light, the heart is satisfied, Camparigivesthe amount.)
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Gabriel Signoret. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "One ne connait vraiment Paris que lorsqu'on boit un Campari." (One only really knows Paris when drinking a Campari).
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Dranem. French postcard. Photo Studio G.L. Manuel Frères. Caption: "Quand Paris est la ville lumière, Campari est le Roi des Amers." (IfParisisthe City of Light, Campariis the King ofBitters.)
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Dolly Davis. French postcard. Photo: Studio Lorelle. Caption: "Si Paris vous attire, Campari vous retient." (IfParisattractsyou, Campari holds you back.)
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André Roanne. French postcard. Photo: Studio Lorelle. Caption: "Qui dit Campari, dit appétit!" (Who saysCampari, saysappetite!)
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Marie Glory. French postcard. Photo: Studio Lorelle. Caption: "J'aimais un Campari... plusieurs!" (I would like 'Campari'... several!)
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Victor Boucher. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "Un homme averti qui boit du Campari en vaut trois!!!" (An informedman drinkingCampari is worththree!!!)
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Gaby Morlay. French postcard. Photo G.L. Manuel Frères. Caption: "L'esprit léger, le coeur content, Campari donne du montant." (The spirit is light, the heart is satisfied, Camparigivesthe amount.)
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Gabriel Signoret. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "One ne connait vraiment Paris que lorsqu'on boit un Campari." (One only really knows Paris when drinking a Campari).
Image may be NSFW.
Clik here to view.

Dranem. French postcard. Photo Studio G.L. Manuel Frères. Caption: "Quand Paris est la ville lumière, Campari est le Roi des Amers." (IfParisisthe City of Light, Campariis the King ofBitters.)
Image may be NSFW.
Clik here to view.

Dolly Davis. French postcard. Photo: Studio Lorelle. Caption: "Si Paris vous attire, Campari vous retient." (IfParisattractsyou, Campari holds you back.)
Image may be NSFW.
Clik here to view.

André Roanne. French postcard. Photo: Studio Lorelle. Caption: "Qui dit Campari, dit appétit!" (Who saysCampari, saysappetite!)
Image may be NSFW.
Clik here to view.

Marie Glory. French postcard. Photo: Studio Lorelle. Caption: "J'aimais un Campari... plusieurs!" (I would like 'Campari'... several!)
Image may be NSFW.
Clik here to view.

Victor Boucher. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "Un homme averti qui boit du Campari en vaut trois!!!" (An informedman drinkingCampari is worththree!!!)