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Campari

Campari is a dark red-coloured apertivo, introduced in Italy in the 1860s by Gaspare Campari. A bitter, which is obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy. Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas. Visual representation has been the cornerstone of brand Campari since the late 1880s. In the 1920s, a French postcard campaign with stars of the French silent cinema linked Campari to Paris. Recently Campari had print and television collaborations with film stars like Salma Hayek, Jessica Alba and Benicio del Toro.

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Gaby Morlay, publicity for Campari

Gaby Morlay. French postcard. Photo G.L. Manuel Frères. Caption: "L'esprit léger, le coeur content, Campari donne du montant." (The spirit is light, the heart is satisfied, Camparigivesthe amount.)

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Gabriel Signoret, Campari

Gabriel Signoret. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "One ne connait vraiment Paris que lorsqu'on boit un Campari." (One only really knows Paris when drinking a Campari).

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Dranem

Dranem. French postcard. Photo Studio G.L. Manuel Frères. Caption: "Quand Paris est la ville lumière, Campari est le Roi des Amers." (IfParisisthe City of Light, Campariis the King ofBitters.)

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Dolly Davis, publicity for Campari

Dolly Davis. French postcard. Photo: Studio Lorelle. Caption: "Si Paris vous attire, Campari vous retient." (IfParisattractsyou, Campari holds you back.)

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André Roanne. publicity for Campari

André Roanne. French postcard. Photo: Studio Lorelle. Caption: "Qui dit Campari, dit appétit!" (Who saysCampari, saysappetite!)

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Marie Glory, publicity for Campari

Marie Glory. French postcard. Photo: Studio Lorelle. Caption: "J'aimais un Campari... plusieurs!" (I would like 'Campari'... several!)

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Victor Boucher

Victor Boucher. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "Un homme averti qui boit du Campari en vaut trois!!!" (An informedman drinkingCampari is worththree!!!)

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Victor Francen

Victor Francen. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "Buvez du 'Campari', si vous êtes morose! Vous verrez aussitôt la vie en rose!" (Drink 'Campari', if you are depressed! Youimmediatelysee lifein pink!)

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Jules Berry, publicity for Campari

Jules Berry. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "Ma concierge ne sait pas où je suis... je bois du Campari à Paris, à l'étranger, au cercle. Je n'ai plus un moment pour rentrer chez moi." (Myconcierge doesnotknow where I am...I drinkCampari in Paris, abroad, at the club.I do not havetimetogo home anymore.)

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Jeanne Helbling, publicity for Campari

Jeanne Helbling. French postcard for Campari. Photo: Studio Lorelle. Caption: "Un Campari, c'est un peu de Paris." (A Campari is like a bit of Paris).

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Falconetti

Maria Falconetti. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "Á Campari le délicieux aperitif" (To Campari, the delicious aperitif).

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Mona Goya

Mona Goya. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "J'ai deux amours Paris et Campari." (I have two loves, Paris and Campari.)

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Pauley ad for Campari

Pauley. French postcard for Campari. Photo: Studio Lorelle. Caption: "Dès que je bois du Campari, Oh! mes amis, quel appetit!" (Ever since I drink Campari, oh my friends, what an appetite!).

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Vera Sergine

Vera Sergine. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "Campari! Le seul que je boive!" (Campari! The only one I drink!)

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Vera Sergine

Vera Sergine. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "Campari! Le seul que je boive!" (Campari! The only one I drink!)

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Maud Loty promoting Campari

Maud Loty. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "A midi la vie en rose dans un verre de Campari." (At noon, 'la vie en rose' in a glass of Campari.)

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Maud Loty promoting Campari

Maud Loty. French postcard. Photo: Studio G.L. Manuel Frères. Caption: "A midi la vie en rose dans un verre de Campari." (At noon, 'la vie en rose' in a glass of Campari.)

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Maurice Chevalier promoting Campari

Maurice Chevalier. French postcard. Photo: G.L. Manuel Frères. Caption: "L'appetit vient en buvant, quand on boit du Campari." (When drinking Campari, the appetite comes.)

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Maurice Chevalier

Maurice Chevalier. French postcard. Photo: G.L. Manuel Frères. Caption: "L'appetit vient en buvant, quand on boit du Campari." (When drinking Campari, the appetite comes.)

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Georges Milton pub Campari

Georges Milton. French postcard. Photo: Studio Lorelle. Caption: "Au travers d'un Campari, Tout est gai, tout est joli." (With a Campari, all is gay, all is nice).

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Marcelle Chantal, publicity for Campari

Marcelle Chantal. French postcard. Photo: Studio Lorelle. Caption: "Paris sans Campari, n'est pas Paris." (Paris without Campari isn't Paris.)

Sources: Tonique and Wikipedia.


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